5 Crucial Digital Marketing Trends to Look Out for in 2023
Gone are the days when digital marketing trends were a choice for businesses. In contemporary times, following the latest digital marketing trends has become the need for digital marketers.
Moreover, given the enhanced competition, the contemporary business world is increasingly realizing the power of digital marketing. That is the reason, businesses are constantly working on adapting new ways to hop on the latest digital marketing trends to avail its extraordinary benefits.
In fact, as per statistics, the marketers of successful enterprises claimed that they spend more than 21% of their marketing budgets on digital advertising.
Furthermore, it is an undeniable fact that digital marketing trends keep constantly evolving. What is in vogue today may become obsolete 6 months later. Hence it is necessary for you as a business owner or digital marketer to be constantly updated on the latest trends in digital marketing.
This blog effectively highlights the latest digital marketing trends you need to focus on in 2023 to create brand authority in the digital space. So, let us get started without further ado.
5 exceptional trends of digital marketing to focus on in 2023
- Enhanced Personalization
Avi Dan once correctly quoted, “Personalisation is not a trend, it’s a marketing tsunami”. Customers got so habitual in interacting with personalized content, now they get irritated when businesses do not present personalized recommendations. According to Forbes, almost 71% of consumers feel irritated when a shopping experience is not personalized.
To elaborate, when the content and recommendations are personalized according to the needs and demands of the consumers, it will assist in keeping them engaged. To validate, 91% of consumers say that they will shop from brands that provide offers and recommendations relevant to them.
Intensifying personalization in your digital marketing will assist in attracting a greater number of leads. This will further assist in enhancing the growth and profitability of your company. Hence, it is really important to personalize your content.
This is where market research and agile analysis of customers’ preferences and patterns become so essential. This brings us to our second most popular trend in digital marketing which is the enhancement of artificial intelligence.
- Escalation of Artificial Intelligence
In a concise span of time, artificial intelligence has made its way into almost every industry and digital marketing is no exception. Artificial intelligence has assisted marketers to achieve new heights of success in their digital marketing campaigns.
Moreover, looking at the popularity of artificial intelligence, it is no hidden fact that the relevance of AI will only get bigger in the coming years. To elucidate, some of the most exceptional benefits of AI in digital marketing are mentioned below
- Powerful Insights – As mentioned above, in order to personalize content, it is essential to analyze the data. That being the case, AI can assist you in extracting powerful insights that will assist you in highlighting the data-defining preferences and needs of consumers.
- Voice Assistant and chatbots
We all are very much aware of the popularity of Alexa and Siri. This is also possible because of the implementation of AI. Voice assistants on your websites or other platforms can easily navigate and guide your viewers.
Moreover, because of 24*7 availability, AI visual assistance is even more efficient. Along with this, chatbots and virtual assistants can also provide suggestions for purchasing decisions for your consumers.
- Prediction of future trends
Last but not least, AI in digital marketing can assist in effectively forecasting the future trends based on the collected data and insights. This can assist marketers in getting prepared in advance to hop on the latest trends in digital marketing.
- Magnified Engagement With Videos
We can all agree on the fact that every product we are marketing is just to grab the attention of our consumers. Fulfilling the needs of the customers is one of the core responsibilities of every business owner or marketer.
Now, if the audience wants to see videos and is demanding more videos from brands, how can it not be a future trend of digital marketing?
To substantiate this, let us look at some of the statistics,
- Every nine out of ten viewers claimed that they wanted to watch more videos from brands and businesses.
- Almost 96% of consumers have enhanced their consumption of brand and marketing videos
- Digital marketers who leverage video marketing achieve un upward revenue 49% faster than non-video users
- 59% of marketers claimed that between the availability of text and video on the same topic, they are more likely to choose video.
To continue, these stats are pretty evident that the trend of video will only expand in the future. Creating engaging videos will only assist in enhancing your online presence, generating leads, and increasing the overall revenue of your business. In fact, you can easily collaborate with videographers looking for freelancing jobs to create immersive brand videos.
Hence, it is essential for you to effectively gain the knowledge and skills to create engaging video content in order to hook your target audience. Here, it is also essential to note that not all kinds of videos perform equally well. To explain, if we look at the current dynamics, short videos hold the key to the success of video marketing.
To substantiate, as per HubSpot, 65 percent of marketers are now shifting to short videos for optimizing digital marketing. This has a direct correlation with the attention span of viewers in the contemporary scenario. In fact, the attention span of viewers is as short as 8 seconds. Hence, while embracing the trend of video marketing, remember, you have only the first few seconds to engage your audience.
- Intensified Popularization of Metaverse
With the Introduction of Meta, Mark Zuckerberg brought along a new wave of technology named Metaverse in the business world. It is rapidly emerging as the latest trend in every industry and digital marketing is no exception.
In digital marketing, the core objective is to interact and engage with your target audience effectively. That being the case, the metaverse is the best possible solution that can assist you in effectively interacting with your customers by creating a virtual 3D space.
To catch on with the trend of the metaverse, many businesses are introducing different virtual spaces and gaming platforms to grab the attention of the target audience.
For example, Hyundai launched its own metaverse space named Roblox. This virtual space allows users to interact, meet, and experience Hyundai’s mobility and customize their avatars according to their needs.
Similarly, you can also create virtual platforms and games in order to promote your business. This will assist you in enhancing the overall digital presence which will contribute to enhancing the overall growth of the company.
- Amplification of User-Generated Content
In the world of so many brands and businesses operating online, it often becomes difficult for consumers to trust without seeing proof of authenticity. That is the only reason user-generated content is also becoming another dynamic trend in digital marketing.
For those who are still not aware of the term, here is a quick definition, user-generated content is the brand-centric content that is created by its consumers. Further, brands use this content for aggressive marketing based on the principle of social proof.
Having said that, user-generated content will assist you in presenting social proof of your business using the experience of existing customers. It will assist you in attracting new customers and leads to enhance the business growth of the company.
To validate the impact of user-generated content on the target customers, let us have a look at some of the statistics.
- Almost 55% of consumers trust user-generated content over any other form of marketing.
- A total of 71% of consumers claim that user-generated reviews make them feel more secure about their purchasing decision.
- Almost 85 % of customers find visual UGC more influential than brand photos or videos
Looking at these statistics, it is quite substantial that user-generated content will assist you in gaining the interest of your audience along with building your authority on digital platforms.
Knowing all the benefits and preferences of customers regarding UGC, it is very much safe to say that user-generated content is another vital trend in digital marketing. You should already begin setting SMART goals for improvised marketing with user-generated content.
To encapsulate, digital marketing has become a necessity in the contemporary world. Hence, it is essential for you to follow and stay updated on the latest trends in digital marketing. Moreover, the effective implementation of the given above trends will assist you in gaining a competitive advantage over all other competitors.