5 Instagram Tips For Small Businesses
Instagram is an influential social media marketing channel for small businesses. It’s easy to see why so many businesses rely on Instagram as their primary social media profile, with over 25 million company accounts and 200 million visits to business profile views every day. Businesses can utilize this accessible and user-friendly platform to sell their products, network, and project themselves as powerful brands. If you’re interested in launching your own business then these Instagram business ideas will be helpful to you.
In this article, we’ll provide you with some helpful hints for growing your Instagram following as a small business.
1. Instagram Stories And Posts That Are Engaging
Create a brand, product/service, and other relevant tales that intrigue users and help to establish trust, engagement, and credibility. Always strive to provide value to your audience by producing information that will benefit them somehow.
Here are some suggestions to help you expand your audience:
- Quinty looked at over 9 million Instagram posts and discovered that videos get up to 21% more interactions than photographs. However, images remain the most popular sort of post.
- Make your postings more pleasant by including emoticons, messages, and highlights.
- Use keywords, hashtags, and links to your main website to curate your content appropriately.
- Increase user engagement by using polls and ratings on Instagram stories.
- Ads on Instagram can help you gain more followers.
2. Use Hashtags
Spend some time thinking about hashtags for your Instagram stories and posts, as well as refining your company bio and selecting a username that is easy to remember.
Hashtags are Instagram-specific keywords that direct viewers to relevant content when they search for them. If your company deals with women’s clothes, for example, using top fashion hashtags like #SummerCollection2021 or #Fashiondiscount in your postings will help more people see your content.
Make sure you’re not using irrelevant hashtags that will send the wrong message to the bad people. You can also develop your hashtags specific to your company or brand.
3. How Are Highlights Helpful?
Use Highlights in Instagram’s Stories to show off what your company is all about. You can use the Highlights feature to tell people more about your business. Highlights let you collect those Stories into an easy source of evergreen content by showcasing them on your profile after they would usually disappear.
Start with the fundamentals, such as:
- About: A couple of postings on your values, hours, and brand.
- Highlights or locations for each location: If you have many locations, talk about them and show images from each one.
- Reviews or posts from customers: Repost customer feed posts or make a graphic that emphasizes reviews from other places.
- FAQs: Customers frequently ask for information, so share it. You will save time when responding to customers because you will direct them to this page. Highlight
- Features of the product/service: Make one for the entire company or one for each product or service. You cannot cover some topics in a single blog post. This is the section where you can go into the nitty-gritty.
4. How to Maintain Feed?
If you have a well-designed Instagram feed, it’s only natural that the profiles follow suit. These are the first photographs that new followers will see, so make sure they’re engaging and enticing enough to entice them to keep scrolling through your feed. This is critical if you’re using a mobile device because you have a short area to attract their attention.
While many people are aware of this, certain companies are unaware: Instagram’s feed is now dependent on an algorithm. This means that the posts are not in chronological sequence. This is a significant adjustment for individuals who utilized it primarily as a content curation tool and found themselves suddenly with no visibility when their articles were not immediately engaging or enthusiastically appreciated. Use the system to your advantage by altering your posting times and determining which periods are optimal for you.
While there is no magic formula for this, you can use the following as a starting point:
- Early in the day, lighter, more digestible content is excellent, whereas bolder, more graphics-heavy visuals are best later in the day.
- Consider the early morning hours if you pay less than an hour per day on it. This is because, during those hours, more people are online. Therefore posts from that period are among the first things they see.
- There are vital differences in how much time people spend on their smartphones in various markets.
- Schedule your posts correctly to avoid disappointment and guarantee that your material receives the attention it deserves.
5. Influencer Marketing
Influencer marketing is well-known on Instagram. According to Instagram, 87 percent of customers buy based on recommendations or evaluations from influencers. 70% of shoppers use Instagram to locate new things they want to buy.
These figures demonstrate why firms are turning to influencer marketing. When influencers endorse a product or brand on their social media pages, it helps drive organic traffic to your website. To get the most followers and exposure on Instagram, you can collaborate with one or more influencers.
Conclusion
Many small businesses embrace Instagram as their primary marketing tool due to its reach and popularity. You’ll take some fantastic steps ahead in growing your brand exposure and client interaction if you follow these top 5 Instagram tips for small businesses. Best of luck!