11 Winning Digital Marketing Strategies
for Business Growth

‘If your business is not on the internet, then your business will be out of business soon’

– Bill Gates

Whenever we talk about the contemporary business world, we believe that Bill Gates is true here in every possible sense. Just think it like this, whenever you hear about a new brand or business, what is the first thing you do? Search them on social media. Right?

That is exactly how businesses in the modern world grow, through digital marketing. However, digital marketing is not only about social media, there are ample strategies that can come in handy for growing your business.

Hence, if you are also looking for some effective strategies that can elevate the growth of your business, then this blog is you. So, let’s dive right into the blog without any ado.

11 Fool-Proof Digital Marketing Strategies for Your Business

1. Boost Your Social Media Presence

As per Sproutsocial, there are almost 3.96 billion social media users in total across all digital platforms as of January 2022.  Furthermore, the average amount of time an adult uses social media platforms is 95 minutes per day. We guess that these facts are enough to state what amount of audience exposure you are missing if you are not actively focusing on your social media.

Everybody knows that social media is a great place for interacting as it can assist in maintaining contact with your previous target audience and acquiring new ones as well. Multiple formats such as static posts, infographics, and short videos can be used to create engaging content to hook your target audience to your business.

Moreover, social media presence can also be utilized to present social proof of the efficiency of your product or service. To elaborate, testimonials of previous clients can be regulated on social media to increase the credibility of your products and earn the trust of your target audience.

Along with this, the trend of influencer marketing on social media is also gaining rapid popularity all across the globe because people love to be like their favorite influencers and use products and take services used or taken by them. This creates a wide opportunity for your business to interact with its target audience through industry-oriented influencers. 

2. Hop on the trend of video marketing

Trends on videos keep constantly changing but the wide popularity of video content reflects that the trend of video marketing is going to be constant and is here to stay for a long time.  In fact, as per Wyzowl, 92% of marketers consider video marketing as the most valuable part of their marketing strategy. 

Various lengths of videos can be used according to the preferences of your target audience to create engaging content. Videos not only increase the authority of your product but multiple pieces of research have proven that effective video marketing can lead to the enhancement of sales and overall revenue. 

To substantiate, 74% of the people who watch an explainer video describing a product or service eventually bought it. Other than explainer videos, multiple formats of videos such as documentaries, animated, storytelling, or how-to videos can be used to effectively create engaging content to provide information, entertainment, or aware people about your business. 

3. Grow through podcasts

Gaining trust and earning healthy profits are the most common business objectives of every business around the globe because people buy products from the brands they trust. Moreover, podcasts are a new form of digital marketing that effectively assists in gaining the trust of the audience and is rapidly achieving new levels of popularity all across the globe.

According to HubSpot, one-third of millennials listen to podcasts every day. Furthermore, Buzzsprout states that 54% of the listeners say they highly consider buying from brands that advertise themselves on podcasts.

Probing further, the reason behind the podcast’s ability to quickly gain the trust of the audience is because it directly reaches your listeners that can be your potential customers based on your expertise in creating an effective podcast. 

There can be multiple forms such as celebrity interviews, one-on-one ted talks, or creating entertaining or educational programs in which you can create engaging content on podcasts.

4. Create buzz through virtual event marketing

Thanks to the pandemic, virtual events became new normal in the world. Actually, many people are now more comfortable with virtual events because of the flexibility of time and space. Hence, your business can effectively use a virtual event marketing strategy to attract and retain customers.  

Furthermore, organizing virtual events that accompany the needs of customers can assist in engaging and hooking your audience and can convert leads into loyal customers. To validate, according to Meetingplay, 84% of attendees say that events can positively influence their opinion about a product or service after being promoted at an event. Multiple platforms like Google Meets, Zoom or Microsoft Teams can be effectively used to organize virtual events.

To elaborate, virtual events not only engage customers more but also costs less than organizing in-person events. You can use different digital marketing platforms to effectively create a buzz for your product or business. Organizing virtual events can be an effective opportunity for you when you are launching a new product or celebrating any milestone.

5. Magnify your search engine optimization

The biggest mistake businesses often do is they usually underestimate the power of search engine optimization. SEO is one of the most effective tools that can generate leads and increase the revenue of your business. You don’t believe us?

To validate the above said, intergrowth stats prove that 61% of B2B marketers claim that SEO and organic traffic effectively generate more leads than any other marketing strategy.  

Furthermore, effective SEO strategies can assist in ranking your business higher on the Search Engine Results Pages. It is essential because let’s face it, even you do not go on the second page while searching anything on the search engines. There are multiple effective ways to optimize your website on the search engine. However, the only thing that matters the most in SEO is the right efforts invested in websites with consistency.

6. Invest in Google Ads

If you feel like you want instant results without investing much effort then money can always do the work. By investing some amount of money you can always get your website’s ads on the Google Search Network. To elaborate, Google Search Network is a space where the advertised websites are visible to the people. 

Investing in Google ads not only generates good leads but also creates awareness among people related to your product or service. To validate, some of the convincing stats from WebFX are listed below

1. 63% of the people tend to click on the google ads shown on Google Search Network.
2. 90% of the consumers say that paid ads on google influence their purchasing decision
3. Google ads have 75% of the conversion rates on average.
4. Online ads assist in creating brand awareness by 80%

We guess these stats are enough to convince you to start investing in Google ads if you are already not doing it. But make sure that even in paid ads, you should always provide quality content to leave an impression on your target customers in order to retain them.

7. Enhance your email marketing

Email marketing has been in the game of digital marketing for a long time, people usually believe that the era of email marketing is gone but that is so not the case in the contemporary world. In fact, email is one of the most efficient marketing platforms available.

To validate, stats show that for every dollar spend on email marketing, an individual generates $42 which makes it a 4200% return on investment. Along with this, the rate of opening emails is 19.8% whereas the click-through rate and bounce rates are 11.3% and 9.4% respectively.

The main cause of the wide popularity of email marketing is because emails directly land in the inbox of your target audience and opens a wide opportunity of getting attention from your target audience.

To elaborate, in order to clutch the attention of your targeting audience, the personalization of emails is really necessary. Sending emails with the name or sending birthday wishes emails can assist you in creating a healthy relationship with the target audience at a personal level which can further help in gaining loyalty from consumers. 

There are many tools available online that can help you efficiently create email lists and assist you in targeting your relevant audience at the right and same time.

8. Introduce technologies in your marketing strategy

Technology has taken over every industry and marketing is no different from the category. Multiple technologies like augmented reality and virtual reality are used in marketing in order to keep the audience entertained and to increase sales.

To elaborate, virtual reality is used in marketing to give a life-like experience of products and services using headsets or any other equipment beforehand in order to influence their purchase decision positively. On the other hand, brands are preferring augmented reality in order to give them digital images of their products in the real environment of products by just using their smartphones.

You can also introduce such technology in your business model to enhance the experience of your customer with your business. 

9. Setup effective collaborative marketing

Collaborative marketing refers to when two or more brands with similar target audiences come together and market their brands. Collaborative marketing can be done in both traditional ways as well on digital platforms as well.  Collaborative marketing can be an effective strategy in the modern world because it can

1. Cost you less than marketing alone.
2. Give you exposure to your partner’s target audience as well 
3. Assist you in expanding your brand awareness
4. Increase possibilities of coming up with more innovative ideas together

In order to implement the collaborative marketing strategy, it is essential for you to choose the correct partner with likewise mindset in order to effectively collaborate on the attainment of common business objectives.

10. Interact through live streaming

Live video is an effective way of demonstrating the efficiency of your product to your target audience. The fear of missing out on live videos often attracts a large audience at the same time, which makes it better than any other social media marketing. Further elaborating on benefits, some of the key benefits of implementing a live streaming strategy in your business are mentioned below

1. Live streaming on social media platforms can assist in connecting with a large audience without their physical presence.
2. Live streaming is a cost-effective way of demonstrating or providing information about your business.

However, it is essential to create a prior buzz before coming live in order to inform people about the live stream. This can be done effectively with the use of social media platforms.

11. Embrace the trend of voice marketing

In today’s modern world, who is not in love with Alexa or Siri, these voice assistants have made our life so much easier and more entertaining. However, do you know that voice search is now not only limited to just Alexa or Siri? Many businesses are nowadays introducing voice assistants to their websites and apps in order to free audiences from using their thumbs to navigate things on their digital platforms.

Hence, another effective strategy that can be used to create brand awareness is voice marketing. Personalized touch such as customizing voice assistants in a different language can be an effective measure to increase the engagement of the audience in your business.

To encapsulate, implementing the above-given strategies effectively in your business can help you in enhancing your business revenues, brand image, and customer base.  The need is to effectively identify the best-suited strategy and implement it wisely to enjoy the benefits.