Content Marketing Strategies and Examples That You Can Use Today
The definition of content marketing is simple: it is the process of publishing text and visual content online to attract more traffic to your business. However, content marketing is more than just posting relevant content and hoping people find it. It’s about carefully designing your pages, videos, eBooks, and messages for your audience to find you through the inbound instead of the outbound. Today, outbound marketing (or anything that blocks your audience) isn’t as effective at communicating with your target audience and converting them as it used to be.
Today, your content needs to reach your audience in a positive way (i.e., inbound). A great way to do this is to tell a story. By doing this, your content will feel authentic, engaging, and relevant to your audience. In addition to this:
- Businesses with blogs get 67% more traffic than other businesses.
- 47% of consumers view 3-5 pieces of content before engaging with a seller.
- Businesses that use content marketing experience about 30% higher growth rates than businesses that don’t.
- 72% of business-to-business (B2B) marketers say that content marketing increases engagement and the number of leads they generate.
The Importance of Content Marketing Strategies
Your content should carry a unique voice, style, and tone that is reflected across all distribution channels.
1. Your audience will stay longer
Good content is valuable. It can create a great experience for your customers that can keep them coming back for more. It’s your ticket to getting your audience’s attention and working hard to make your brand look good.
2. You will have better performance on social networks
It’s one thing to optimize your social media following across all channels, but it’s another to create consistent content. If you are one of those businesses that are not seeing much success despite having a large following, it is time to use content marketing to your advantage by creating a social media content strategy.
3. Your audience will trust you
Creating content is a great way to help your business build lasting relationships with your audience. Answer their questions and provide a space for interacting with customers. When you create value for money, your audience can trust your advice and recommendations.
4. You will create more and better leads
Content marketing can also generate leads. When your audience views your content, they are more likely to buy from you in the future. Additionally, calls to action (CTAs) placed directly into your content can generate new leads for your marketing team.
5. Original content can improve conversions
The content you post is subject to change. It helps your audience to connect with your audience and gives them the information they need to buy your products.
6. Your business will be more visible thanks to SEO
The more consistent, high-quality content you create, the better it will be for your SEO efforts.
7. Good content can position your business as an authority in your industry
Creating good content will also help you increase your authority online. If your business is established as a trusted source of information, you will likely rank higher in the search engines.
8. Good content can build brand awareness
Of course, anything can build brand awareness, but content marketing can do it uniquely. It makes your content (and therefore your brand) appear wherever your customers might be looking for your products.
9. You will develop loyal brand advocates
In terms of brand awareness, all those who love your content and associate all those feelings with your brand can become brand advocates before buying your product.
10. You will save money on your shopping plan
The upfront cost for content seems high, and that’s a good thing. Budgets for blog content range from $150 per post to $3,000 for a freelance writer, but you can always hire a full-time writer to create content for you.
Effective Guide to Creating a Content Marketing Strategies
Content marketing helps companies prepare and plan for reliable and profitable sources of website traffic in new ways.
If you can create just one blog post that generates consistent organic traffic, affiliate links to eBooks or free tools will continue to generate more revenue for you over time – for a long time. to click “Publish”.
1. Describe your goal.
What are your goals to develop content plans? Why do you want to create content and create a content marketing strategy? Know your goals before you start planning, and you’ll have an easier time figuring out what works best for your plan.
2. Do a search.
To create a successful strategy, you need to clearly define your content audience, also known as the buyer persona. This is especially important for those who are new or new to the market. By knowing your target audience, you can come up with useful and useful content that they will want to read and convert.
3. Run a content audit.
In the beginning, most brands start with a good blog content strategy. If you want to engage in different genres, you can do a content analysis to determine your best and worst content. Then use this information to indicate which direction to follow next.
4. Choose a content management system.
A few essentials of content management include content creation, content publishing, and content analysis. You want to invest in a CMS to create, manage and track your content simply and sustainably.
5. Decide what type of content you want to create.
There are many different options for content you can create, from written content like eBooks and blog posts to audio content like podcasts.
6. Conceptual content of the brain.
Now is the time to start generating ideas for your next content project.
7. Publish and manage your content.
Your marketing plan should go beyond what type of content you’ll create — it should also cover how to organize your content.
Different Types of Content Marketing Based on The Market Demand
Here are a few different types of content you’ve created that are eligible for content distribution through new content.
Blog post
A functional blog reflects your brand and reveals your personality, skills, and values, which helps grow your subscriber base and build customer trust. Increasing readership while reaching a larger audience is a long-term goal of any blog.
Infographics
Infographics are easy to read and digest and increase engagement by up to 3x.
Video
Almost 50 percent of people want to see more video content from marketers, and more than half of people watch videos every day. When you consider the amount of consumption and engagement of videos, it’s no surprise that the average number of videos published by companies per month is 18. That’s a lot.
A case study
Case studies and success stories are the best content for consumers because they deliver peace of mind. Consumers can understand marketing challenges and feel they can succeed.
A how-to guide
A how-to guide is a perfect way to demonstrate the effectiveness of your product, service, or solution because it answers the question: How do I solve my problem? It should be a part of your website content strategy – if it isn’t already.
Research and analysis
Surveys are a valuable addition to your content marketing tools because they are curated content backed by statistics. Or something that covers your review, the company answers your results or customers react to your behavior – analysis and promotes the promise of discussion.
Activations and events
The activities are powerful because they focus on not only those who listen to your audience but your business character as well. Events also open the door to great editorial possibilities.
Social Media Content Strategies That Engage Users
To get the most out of your social media strategy and maximize your return on investment, you need to have a well-thought-out strategy for your content. A good way to increase social media traffic is to think about engagement, not conversion.
When you focus on this, it will improve your relationship with your audience, improve the loyalty of your customers, get more subscribers, reach the audience big ears, increase your sales, and increase your turnover. Let’s look at different social media strategies to increase your engagement on social platforms.
Interesting and useful content is key
Remember why your audience is here: to enjoy it. By creating interesting content, you open up a world of opportunities to interact and connect with your audience on social media on a personal level, and it works like magic in drawing attention to your brand.
Challenge
Video challenges are a great way to quickly grab the attention of an audience, and they go viral. You can create your own challenge series by using hot ideas to attract your audience and encourage them to participate.
Contests and giveaways
What is the best way for people to do things? Contests and giveaways attract people inside and outside of your audience. All you have to do is come up with a great competitive idea and make sure your target users are engaged.
Events
Organizing online events like webinars, live streams, networking events, etc. are a great way to strengthen your social media strategy. After all, what better place to promote these events than your Facebook or Instagram page?
UGC (User Generated Content)
As the name suggests, your users create UGC and this content can come in different forms such as videos, text, images, etc. When you use UGC, it helps other customers to see how they are engaging with your brand, helping you not only educate your audience but also promote your business.
Asking questions
There is no better way to find out what your audience likes than to get the information firsthand, and asking questions is a great way to explore their likes, dislikes, expectations, and concerns. These answers will help you with your next product line or improve your current product, and more, which brings us to another point.
Influencers
One of the first things that come to mind when you think about social media is people who do things and know how to drive business. Research confirms that companies that use affiliate marketing as part of their e-commerce marketing strategy earn $6.50 for every dollar spent.
Content Marketing Strategies Examples
Content Marketing Strategies Examples
1. Petco
Petco’s welcome email is personalized, easy to scan, and has a clear CTA, from the point in the middle to the end. Their message raises the impact with a customized headline that welcomes you “in their family” and gives a simple useful idea: that their goals and needs are the same as yours: keeping your pets happy and healthy.
2. Warby Parker
Warby Parker offers Augmented Reality (AR) testing, so customers can try on eyewear from the comfort of their own homes. From there, customers can have multiple pairs of glasses delivered for a free trial at no additional cost.
3. Sephora
Solicit feedback effectively is essential to a strong customer engagement strategy. Consider Sephora, a retailer with both online and in-store locations. After speaking with their chatbot or team member, you’re prompted to answer a quick survey to measure how customers feel after interacting. Getting feedback through one channel instead of sending a series of emails reduces friction for users and increases the likelihood of a response. It increases the time users spend on your platform.
Conclusion
Different models are important to create a content marketing strategy based on customers. No amount of content can give you fruitful results. Vague content can alienate your audience and become boring.
Therefore, it is important to provide useful and relevant content in a variety of ways that make your audience interested and interested in your brand. For example, including blog posts, videos, short forms, podcasts, and in-depth articles throughout the week.
In this way, you can surprise your audience with something exciting and good, and at the same time, they look forward to your posts about what awaits them.
Bio:
Ghia Marnewick is a content writer for Aumcore Digital Agency NYC, an agency that specializes in SEO, creative content marketing, and brand identity services. She provides creative copywriting services and is passionate about finding new ways of sharing information with the world.