How to Increase Traffic on Website?
Are you a business owner or a marketer and seeking ways to gain traffic on your website? Have you also tried some method, but all your efforts got in vain? Do you want to transform your website into an income-generating machine?
You’re not alone if you are struggling with driving traffic to your website. In research done by the Content Marketing Institute in 2019, it was found that 61% of content professionals face challenges in knowing what is important to their audiences, 50% are facing a challenge in understanding their audience goal at a particular stage of the customer’s journey, and 49% don’t know the steps involved in the customer’s journey.
There have many tried methods such as writing a new blog post, social media post, and strategizing an email campaign, but it’s still unsure what’s driving traffic to your site and what isn’t.
Sit back and relax. It may take some time to drive traffic to your website, but if you follow the right steps, you will enhance the traffic on your website.
Here is the list below with some proven and effective ways to increase the traffic on your website, bring more leads, and improve ROI.
- Curate Content
One of the best ways to shoot up website traffic is by curating content through blogs.
It is a part of inbound marketing that focuses on attracting the right people. To create content that will attract the target visitors to your website, you must know your buyer persona. Once these are known to you, you can hatch out content that will bring more visitors to your website.
You can do so by –
- Conducting SEO research: Know what your audience is looking for on the search engines so you can provide them the right content.
- Begin Drafting: Write a post answering your audience’s queries.
- Publish: Publish the post on your blog.
- Promote: You should promote your blog post on platforms such as social media and email newsletters for a higher ranking in search engines.
- Improve On-page SEO
Increase the chances of more traffic with the right SEO strategies and implement the best practices for using the keywords to target. Your on-page SEO will improve with the keyword research and right optimization to your website content.
You can do so by –
- Optimize your targeted keywords in the SEO title
- Include keywords in almost every heading of your website articles
- Put keywords to your image file names to make the search engines know about them
- Make SEO-friendly URLs
- Include at least the main keyword in your meta description
Google’s Panda algorithm looks for all these ranking criteria before ranking your content.
To make the job easy for optimizing on-page SEO, installing plugins such as Yoast SEO, or use HubSpot’s SEO tools.
- Promote Your Content
After your content is published, make sure you promote it on relevant online communities where most of your target audience exists.
They are found in:
- Social media groups such as Facebook
- Online Forums
For all these platforms, what readers expect is in-depth and valuable content. Thus, too much generic content won’t be of any use to you. Hence, do extensive research on these communities, and know what type of posts are popular and post only the best.
Also, posting appealing product images and custom visuals regularly and creating boards with industry keywords can help you get the right traffic. Statistics show that Pinterest drives 33% more website traffic than Facebook.
- Backlink Your Content
One practical way to drive traffic to your website and increasing your ranking on search engines, you should carry out methods to acquire quality backlinks—websites with high authority links to your website bags you more credibility.
By continuously earning high-quality backlinks from relevant websites, you’ll see a hike in your SERP rankings and a surge in your organic traffic.
Backlinks can also help drive a substantial amount of referral traffic. You should aim to get your website mentioned on a popular website. You can find referral traffic if you are linked to an article with a good ranking for high search volume keywords and getting a constant traffic flow.
- Write Guest Posts
Guest blogging is a technique when you write for other blogs, and the site owner allows you to link back to your site. It can be beneficial for you to gain more referral traffic, backlinks and increased brand recognization. The challenge here is to find blogs that will be willing to accept your guest posts.
For this, let us tell you most SEOs use Google search operators to find websites with “become a contributor” or “write for us” links or pages.
But this doesn’t end here, as editors of these sites receive more pitches than they can handle and, as a result, ignore so many of them.
To solve this problem, know that most sites accept guest posts without any advertisement. If you can find websites with a particular topic, chances are they’ll also be interested in a guest post about a similar issue.
One of the easiest ways to make this happen is by using Content Explorer.
- Advertise Your Brand Well
You should run ads on channels like Facebook, Reddit, Youtube, and Twitter. Run split testing and know what works best for your audience to make Facebook ads turn into a sustainable part of your business to increase the efficacy of your Facebook ads.
The U.S, statistics show that Reddit has 330 million monthly active users. Research a good subreddit with an audience that will have interest in your offerings. Make an effort to engage with the Reddit community.
65% of B2C and 75% of B2B businesses are currently running Twitter ads. If you’re not advertising on Twitter, you are somewhat behind in the race.
You should think about your target audience and how they consume content before starting a YouTube ad campaign. By performing lots of A/B testing, you will determine which types of ads work best for you.
A small investment in Google ads can be a fast way to increase website traffic as 65% of clicks made by “users who intend to buy” go to search ads.
Raising website traffic is not a matter of a day. It takes consistent efforts and practices with the right methods. Implementing the above tips will help you a lot. Once you see a steep improvement in your website traffic, you will begin seeing an enhancement in its conversion rate as well.
We will come up with more strategies to apply and will add stars to your website’s popularity.