5 Fascinating Trends That Can Assist You in Acing SEO

Ever since the 2020 pandemic swept across industries and sectors, SEO has gained immense traction globally. Search engine optimization is currently seen as a reliable digital marketing technique that can grow any business, improve a site’s SERP performance and extend a brand to the right audience. With the viability of SEO, businesses of all sizes and types can benefit from it. 

On the other hand, although previously known to be a top solution for medium and enterprise-level businesses, small businesses too can leverage SEO to attain remarkable success. Many small businesses are realizing the benefit of search engine optimization for their growth. To substantiate, 27% of small businesses began investing in SEO in 2021 and many enterprise owners expressed an interest in investing in the solution in 2022. Precisely, more businesses are expected to continue adopting SEO strategies to attain multiple benefits including competitive advantage. 

However, the more businesses and brands invest in SEO, the more competitive the online realm becomes. Naturally, the SEO industry is always evolving, witnessing an enhancement in every technique and strategy. More to that, search engines like Google and Binge are frequently updating their algorithms to improve user experience and search results.

All these facts make SEO for business websites an ongoing process and SEO professionals must stay up to date with the latest SEO guidelines and practices. In addition, apart from the Google algorithms, many other SEO practices can be termed as a trial and error.

You will have to implement several SEO strategies to understand what works for you and what doesn’t. But as an SEO professional, you must be keen to analyze the latest trends that you can utilize to improve your SEO results. That will mainly depend on the identified problems and the SEO goals you seek. So, what are some of the latest fascinating trends that can push your SEO forward? 

5 Fascinating Trends That Can Assist You Acing SEO 

1. AI 

There is no standardized protocol for ranking on the first page of Google, but there are multiple approaches that SEO professionals can implement today to improve SEO results. We live in a digital world that is currently witnessing a range of technologies conquering every sphere of life. Among these technologies are AI (artificial intelligence) and VR (virtual reality).

VR might be ultra-expensive for many businesses, but AI is absolutely affordable. Currently, there is a range of AI-powered tools, apps, and software that can be leveraged to optimize SEO’s efficacy. AI-powered SEO can enhance the effectiveness of digital marketing efforts, personalization, and customer relationship management.

Generally, implementing AI-powered SEO solutions can offer insights into customer interests, and behavioral patterns and this can also help you in content optimization. The modern world is also witnessing many people becoming internet users and online shoppers. Leveraging AI to understand these insights can act as a roadmap to your SEO strategy. 

2. Video Marketing  

If there is a marketing strategy that is associated with greater engagement, it’s video marketing. Over half of online users consume video content and they also spend more time on video content than they do with text. That’s why video marketing is currently seen as the future and isn’t about to fade out anytime soon.

With that fact, you may want to invest more of your time in video marketing. Over 86% of modern businesses use video marketing and at least 92% of marketers assert that they will continue using the strategy, according to Wyzowl. Videos can be posted on several social platforms to convey any message to your audience.

With the fact that videos are an incredible trend, Google is also working on different features and pathways that marketers’ video information can be found faster. Videos can extend your content or site to potential customers and clients. They can help a brand confront the ever-changing business macro environment. With that, finding ways to craft videos for your website or social platforms can improve your SEO performance. 

3. Data & Analytics

No business can survive in the modern business world without tapping into the power of data and analytics. Data is everything and its utilization cuts across different business arenas such as planning, forecasting, and operations to change management. With the fact that SEO is an ongoing process, utilizing AI apps or Google Analytics to collect and centralize your website data can help you upgrade your SEO practices and efficacy.

Platforms like Google Analytics analyze your site, content pages, and ranking in conjunction with your competitors to provide helpful insights. They can show what your website visitors do on the page and seasonal behaviors. With such insights, you can make necessary changes in your SEO strategies to rank higher in SERPs. All that SEO professionals must do is create a Google Analytics account to get started.  

4. Mobile-Friendly Sites 

Out of the 8 billion people today, over 6 billion globally are smartphone users, and the numbers are expected to exceed 7 billion by 2027. When Google first rolled out its mobile-first index, many SEO professionals thought that it would hamper their SEO. However, it’s an excellent framework that any SEO professional can rely on to improve SEO results.

When sites are optimized for mobile users, it provides them with a quality user experience (UX). In fact, your site gets a higher likelihood of featuring in front of potential customers or clients when the right keywords are used. Other practices like voice search can also be implemented on a site for speech recognition.

Besides that, considering Google’s core web vitals can improve page experience. This is part of technical SEO and it will help you find and analyze errors on your site. Overall, optimizing your site for mobile use can improve site traffic and brand awareness. 

5. User-Generated Content (UGC)

There is a range of key performance indicators for business success but when it comes to the marketing sphere, UGC is another crucial indicator. User-generated content is a type of content written and posted by customers on a business website or social media platform. User-generated content can be in a form of a review, video, text, or photos, but they all mean a lot to a brand.

Cultivating opportunities that can increase your user-generated content can help drive your SEO and improve its performance. The more users post positive reviews on the internet, the more it validates your business website, products, or services. Leveraging user-generated content is an iconic trend today and it can directly influence potential customers. More so, user-generated content speaks for a brand and promotes it on a marketer’s behalf. 

Other trends that can assist you in acing SEO include investing in local SEO. Local SEO is a strategy that focuses on optimizing your Google My Business profile (GMB) to help your business appear in local searches. With increasing “near me” searches, investing in local SEO can indeed improve SEO results.

Bottom Line

SEO is a diverse field and it will continue witnessing different trends that have a direct or indirect influence on an SEO strategy’s efficacy. The detailed trends here are among the top most considered approaches by marketers and SEO professionals today. However, staying up to date with Google’s Algorithms and guidelines like E-A-T can improve SEO results. In addition, SEO practices like keyword research, competitor analysis, and crafting content based on search intents shouldn’t be abandoned.