Top 5 SEO Tips For Webmasters
Top 5 SEO Tips For Webmasters
Search engine optimization is one of the most important aspects of any website’s development strategy. Recent studies have shown, that over 90% of all internet activity starts with a simple search engine query. And how your site ranks for its various keywords, will depend on a number of factors. However, the major search engines like Google, Bing, and Yahoo, are constantly updated their search algorithm, in order to enhance the search quality for their users. That’s why it’s important for webmasters to be constantly updating their websites, to stay ahead of the curve, especially if you want to maintain that top spot in the rankings.
This article has made it simple. Below, you will find a number of SEO tips that you can use for the foreseeable future. These tips should ensure your site ranks as high as it possibly can, and brings in all the sales and leads you so desire.
Moreover, if you want to take it even further, there are a number of SEO companies that you can contact. These companies will do everything that’s described in this article, for you.
1. Send Emails to Sites You Link To
Despite everything, backlinks are still the most important ranking factor, however building links can be a chore. You have to locate prospects, then vet them, then email them, and convince them to somehow link to your website.
It can be a fairly difficult, tedious task, which is why, you should definitely consider starting by sending out emails to sites that you link to.
When you send out these emails, you shouldn’t ask for a link within them. As that’s not your first objective. Your first objective should be to make contact. If you have high-quality content on your site, then the praise should come. This can sometimes evolve into shares and sometimes even links, like guest posts, and other such things.
2. Monitor Your Sites Progress
There’s no way for you to know whether or not your SEO efforts is paying off, unless you keep track of where your site is ranking. There are many tools and services that you can use to do this. You should also look at where your visitors are arriving from on your site. You want to know the page they are most frequenting and the search terms they are using.
3. Use Long Tail Keywords
One of the most fundamental SEO strategies, has to be the use of long tail keywords.
Long tail keywords are basically phrases that tend to be longer than your typical keywords that are usually made up of just one or two words. It’s very important that you use these types of keywords in your SEO strategy, as they can bring in more qualified leads, for your website.
Though you can expect a lot less traffic with long tail keywords, the traffic that they bring, tends to be more tightly focused and relevant. This means, the visitors that arrive on your page, will be more interested in purchasing. Additionally, the more specific your keywords are, the less competition you will have for them, in the search engines.
When you decide to focus on long tail keywords as your SEO strategy, it gives you a much greater chance of ranking on the first page in the major search engines. For example, if you were attempting to rank for a broad term that got millions of searches per month, you would have a much harder time trying to compete with much more authoritative sites than your own. However, when you decide to go with long tail keywords, you are giving yourself the opportunity to rank really high in the search engines, and ultimately bring in more traffic.
4. Don’t Use Flash
There are still quite a few small businesses that like to run flash-based websites, as they are fairly cheap and easy to get up and running. However, these sites tend to rank very low in the search engines, primarily because it’s not possible to rank to individual pages on such a site. Opting for a WordPress website, over a Flash-based site will pay off hugely, in the long run.
5. Carry out Yearly Content Audits
When you carry out a content audit, you are essentially looking at all the different pages on your site, and deciding whether or not they should be deleted, consolidated or updated.
If you have a WordPress site, then everything is made much easier by simply installing the appropriate plugin. Ahrefs has their own free audit plugin you should look into. If you install and run it, it will provide you with suggestions on your various pages and posts.
Though, you should keep in mind that they are suggestions and not directives. It’s up to you to assess the individual value of all your sites pages, and you should never remove a page that is important for your business, even if it carries very little SEO value.
If your site isn’t using a content management system, like WordPress, then you will need to do the audit manually. That means, using a spreadsheet, to analyze your pages.
