Future Of SEO: 7 Vital Technologies Revolutionizing SEO

Google and other search engines like to constantly change what defines “Good Content” in line with changes in technology, society, and the behavior of those who use the search engines. This can make it difficult to master a long-term search engine strategy, as what makes a site work well one time may not work another time.

By constantly changing the ranking factors and what determines “good content”, Google and other search engines ensure that content writers and SEOs are always producing relevant and useful content. content that responds to users’ needs and queries and/or searches.

This is why online organizations with a search engine presence must ensure they have a solid search engine optimization strategy in place, including potential SEO changes. Knowing this is important, especially when using SEO to drive traffic to your website.

7 Technologies Revolutionizing SEO

As an SEO professional, you need to know the latest trends and new technologies to keep up with the ever-changing needs of the industry. This way, you can stay on top of your game and be more efficient in your business. If you want to scale your SEO processes in 2021 and beyond, you need to keep an eye on current trends in SEO automation in terms of real-time insights and actions.

1. Natural Language Processing (NLP)

In December 2019, Google officially launched a global update to the Bidirectional Encoder Representations of Transformers (BERT) algorithm. This innovation brought NLP to the fore and has been a technology to watch in the SEO industry ever since.

With NLP, Google can understand what a word in a sentence means by looking at the context. This means that Google no longer relies on the specific words or phrases users are searching for to give them the right answers. Instead, they look at the purpose of each search.

2. Natural language generation (NLG)

With NLG, SEOs can now create meaningful phrases and sentences like natural language, but with the use of technology. Instead of fighting writer’s block and spending time figuring out what to write, NLG removes that burden with automation.

And if you’re a content creator, it helps you focus on improving your content and making it read better. Although there are many use cases for NLG, it is currently best used for writing short content such as headlines, product descriptions, meeting notes, etc.

3. TF*IDF

TF*IDF stands for “Term Frequency times Inverse Document Frequency”. It measures how you use a term on a particular page and how it compares to the collection of pages for that particular keyword. While TF*IDF appears to be a measure of keyword density, it actually measures how important a keyword phrase is by comparing it to the frequency of the keyword in a large set of documents.

4. GPT-3 for automated content creation

In September 2020, The Guardian published a bot-written story on its website. Since then, it has been a hot topic in SEO.

The GPT-3 API works interestingly because it’s been trained with a large pool of datasets to mimic how humans write. This includes Wikipedia, the Common Crawl dataset, relevant historical books, and the like. When you provide the GPT-3 API with a writing prompt, it tries to predict exactly what would come after that.

5. SEO A/B testing

Most SEO focuses more on user A/B testing and less on SEO A/B testing. Whereas user testing involves randomly assigning your website visitors (users) to different versions of your website and ultimately deciding which one to use based on performance.

Multivariate testing is a little more complicated than A/B testing because it involves multiple sections of the page at once to see which combinations of page changes are most effective for users, rather than simply telling you when the page is overloaded.

While it’s useful to run tests to better understand how users interact with our site, it’s important to be aware of the negative effects SEO tests can have if they’re not properly managed.

6. Automatic optimization of content on the website

When you’re creating a piece of long-form content, you typically have:

The top-ranking pages in the SERPs
Browsing each piece of content ranks in the SERPs
Consider the specific headings and subheadings that the pages are about
Identify the missing points on the pages
Make a better sketch of our own piece.

This usually takes a lot of time. You have to spend hours reviewing one piece of content after another and jotting down the most important points to include in your piece.

7. Non-Text Content Factors

Non-textual content factors are increasingly important in SEO because they help you create a better user experience on your website. If you’re reading content that has blocks of text all over it, you probably won’t find it engaging.

Some of the reasons not mentioned in the text include:

Pictures
Infographics
Graphs videos
Sound clips
Animation
Downloadable files such as PDFs

Current SEO Technology Trends in SEO Automation

When it comes to SEO 2022 trends, automation tops the list. SEO automation uses tools to automate tasks that you normally have to do manually, at least partially. By using automated SEO tools, you can save time and money – two valuable assets for any business or marketer. Smart digital marketers understand that by automating repetitive SEO tasks, they have more time to come up with other strategies and other useful work for clients and their sites.

Automation increases productivity. Many tasks can be automated, depending on your technical skills, and SEO software companies that fall into this category have a set of tools that can help you perform a variety of tasks and provide you with the data you need for next-level campaigns.

1. Location Tracking

We can all admit that manually tracking keyword positions is tedious. But it’s a role we all have to take on at some point in our careers, and ultimately something we all have to measure and monitor (despite the many debates about whether or not to track charts).

The truth is that ratings remain an important KPI that we need to measure regularly if only to indicate the development of a long-term strategy. With automation, you can schedule reports straight to your inbox to see how your rankings are improving.

2. Site Audit

Staying on top of technical SEO issues is important. If Google can’t properly crawl and index your site, you’ll have trouble ranking in the positions you deserve. However, by automating a technical audit, you can quickly identify issues that might otherwise go unnoticed.

3. Brand Monitoring

When someone mentions your brand online (or links to your website), you want to know as soon as possible, right? However, constantly searching the web for references and links can be tiring and a waste of time that could be used for something more productive. Finding mentions and links is an SEO task that is perfect for automation.

You will have an overview of all the references and links that you can analyze or, in the case of unrelated references, follow and try to build links. That alone is an effective tactic for building quick profits that everyone should be using, and the hardest part is always finding a referral that can make it easier.

4. Backlink Audit

Besides monitoring new links and trying to acquire new links, another extremely time-consuming and equally important task is auditing your existing links, especially to stay on top of toxic links.

SEO 101 is to carefully monitor the quality of your link profile and take steps to disavow or claim anything you find unnatural. But it’s hard to find time to regularly check your link profile. So why not use automation to closely monitor your link quality for you? This allows you to focus your efforts on cleaning them instead of manually performing the analysis.

Have you ever spent the first few days of every month compiling SEO reports for stakeholders both internally and for your client? It takes time away from the things you can do to support growth, but it’s still an important task. Reports not only justify the investment of your efforts but also help you identify areas where you are winning, as well as areas where you can better focus your efforts.

5. Reporting

These insights will help you implement a fluid strategy and reroute as needed to reach your goals. The downside is that reporting is time-consuming. Especially if you do it manually. Automation allows you to automate the creation of many different reports.

6. Log File Analyzer

Analyzing your website’s log files will help you understand how search engines interact with it. However, this is a task that many SEOs are unsure of how to tackle and where to start. This isn’t something you’d discuss in SEO basics, but something marketers behind large websites should pay attention to.

The Simplest Way to Stay Ahead? Stay Up to Date.

At the end of the day, you determine the success of your SEO campaigns. This is done by simply staying up to date with the latest industry updates and by finding smart ways to automate what would otherwise be time-consuming tasks. The future of search engine marketing lies in your hands.

Author Bio

Ghia Marnewick is a creative content writer for the digital marketing agency Aumcore, an agency that specializes in SEO, creative content marketing, and web development services. She is passionate about finding new ways of sharing information on trending topics in the digital world.